OnCamera.Oakwood Blog

Here you'll find insightful discussions and case studies at the intersection of corporate photography, digital marketing, and strategic communication.

Whether you're growing your business, elevating internal projects, or simply enriching relationships, effective messaging is key. As your visual production partner, we aim to be a resource on these interconnected topics. We understand communication is the vital thread connecting it all.

Join us here for insightful discussions, useful tips and insights from the field.

Our goal is providing actionable takeaways you can apply directly to your own initiatives. Let's inspire one another to even greater success!

Teaching Teens Gym Etiquette, (aka ‘Gymsmanship’)
Lindsey Hester Lindsey Hester

Teaching Teens Gym Etiquette, (aka ‘Gymsmanship’)

We're always looking for new ways here at OnCamera.Oakwood to help our community. While we typically focus on communication and marketing services and research, parenting responsibilities led us to develop a quick and easy Gym Rules guide for our teens.

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An Essential Tool for Building Transparency, Corporate Photography
Lindsey Hester Lindsey Hester

An Essential Tool for Building Transparency, Corporate Photography

We live in an age where transparency is increasingly important for businesses that want to build strong relationships with consumers and employees. In the digital world, people expect access to accurate information and the ability to see behind-the-scenes of how companies operate. Corporate photography plays a key role in nurturing this transparency.

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Harnessing Energy Management for Success in 2023: Why It Matters More Than Time Management
Lindsey Hester Lindsey Hester

Harnessing Energy Management for Success in 2023: Why It Matters More Than Time Management

In the ever-evolving landscape of personal and professional productivity, a paradigm shift is underway. While time management has long been hailed as the key to success, the emphasis is now shifting towards energy management. In this article, we will explore why energy management is more crucial than time management for individuals in 2023. Drawing insights from Forbes, Harvard Business Review (HBR), and a study published in Springer, we will delve into the reasons behind this transformative approach.

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Unveiling the Shift: The Rise of Conscientiousness in Digital Marketing
Lindsey Hester Lindsey Hester

Unveiling the Shift: The Rise of Conscientiousness in Digital Marketing

As we get closer to the end of 2023, it is clear that business landscapes are changing at a rapid pace. With advancing technologies, evolving consumer preferences, and widespread disruption across nearly every industry, success in the digital realm requires constant adaptation. However, amidst all this change, certain timeless traits remain vitally important for any organization hoping to thrive long-term. Chief among them is conscientiousness.

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The Art of Mass Communication: Decoding the Johnson & Johnson Logo Change
Lindsey Hester Lindsey Hester

The Art of Mass Communication: Decoding the Johnson & Johnson Logo Change

Brands constantly evolve to meet the ever-changing needs and expectations of their audiences. Recently, Johnson & Johnson, a household name in the healthcare industry, decided to refresh its logo. This decision sparked considerable interest in the field of marketing and branding. In this blog post, we'll delve into the significance of mass communication, exploring the rationale behind Johnson & Johnson's logo change, as well as how this aligns with findings from the scholarly article, "A Marketing Research Tool for Destination Marketing Organizations' Logo Design."

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Corporate Photography as a Psychological Communication Tool: A Maslowian Perspective
Lindsey Hester Lindsey Hester

Corporate Photography as a Psychological Communication Tool: A Maslowian Perspective

Corporate Photography as a Psychological Communication Tool: A Maslowian Perspective

In today's digital age, where information is conveyed through various mediums, corporate photography has emerged as a potent form of communication that delves into the realms of psychology and human needs. Abraham Maslow's Hierarchy of Needs, a well-known psychological theory, provides a valuable framework for understanding how corporate photography can effectively engage with audiences on different levels.

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Capturing Conversations: How Photography Transcends Words as a Form of Communication
Lindsey Hester Lindsey Hester

Capturing Conversations: How Photography Transcends Words as a Form of Communication

In a world where words often reign supreme, there exists a medium that speaks volumes without uttering a single syllable: photography. More than just a way to freeze moments in time, photography is a potent form of communication that transcends language barriers, ignites emotions, and conveys narratives. In this article by OnCamera.Oakwood, we explore how photography serves as a unique and powerful channel of communication.

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